Go big or go home. Let’s get people talking about your business.
With this program we create a 3 month, 3 phase period.
- In the first month it is all about awareness; of your brand and your business. We want to spread your name as far and wide as possible; creating customer recognition on multiple platforms.
- Phase 2 is website traffic; getting customers to your website and reading your information.
- Phase 3 is where we focus on getting and maintaining conversions; monthly work on drilling down into analytics and audience profiling to ensure ongoing leads and sales for your business.
Our Setup Process Includes:
- The creation of a Google Ads account for your business
- The creation of 2 Google Ads campaigns; a Display and Search campaign
- Setup of multiple “ad groups” to market to different search keywords
- Keyword and audience targeting for multiple facets of your business
- Design and launch of a landing page to maximise ad quality strength and reduce cost per click from Google
Our monthly management includes:
- Weekly ad performance check (constantly updating and optimising)
- Adding of new search terms (keywords) and negative search terms
- Google Analytics reporting and data analysis – generating internal reports helps us understand what people do once they hit the website etc.
- Adding additional ad groups OR ads if necessary (helps to refresh the ad copy every few weeks)
- Ad scheduling to optimise the ad delivery making sure your ads are showing the best time of day
- Monthly reports and video overviews sent to you detailing the outcomes of each month’s campaign
The campaign will be billed monthly from your account, you are able to opt-out at any time with no cancellation charge.
Simtail highly recommends running your campaign for a minimum of 3 months to ensure best results.
Once-Off Setup Fee: $1672 inc GST – a once off payment that allows us to integrate with your existing digital presence (website, CRM, analytics etc.)
Monthly Management Fee: $880 inc GST
Recommended Google Media Budget: minimum $150/month*
*This media spend goes directly to Google and will pay for your keyword bids. You are able to increase or decrease this at any time depending on your businesses needs (eg. increase for Christmas promotions)